Tag Archives: hasbro

It is a world transformed…

And now, another chapter in the Continuing Saga of Childhood Nostalgia…

It is the fall of 1984. The Star Wars saga concluded the year before, but its fire was slowly going out of the universe. What’s an impressionable 8-year-old to do? There were some Saturday morning cartoons, but my mind escapes me as to what was on at the time (for some reason, I’m thinking of Spider-Man and His Amazing Friends, but that may have come out a year or two earlier).

And then, something from Cybertron beamed its transmissions (and its accompanying wares) to Earth.

The NBC affiliate in Jacksonville (which became the ABC affiliate, which is now the CW affiliate) started airing The Transformers. I was immediately sold on the premise of the Heroic Autobots battling the Evil Decepticons, AND THEY TURNED FROM ROBOTS TO VEHICLES AND BACK! To make matters worse, they made TOYS BASED ON THE CARTOON? (or maybe it was the other way around) I’m sure I bugged my parents and grandparents to get me two or seventy-three of the toys.

The first toys I did acquire were Soundwave with Buzzsaw, as well as Twin Twist (he’s an Autobot that transformed when you pushed the car back and let it go). They each came with small folded catalogs showing you all the other toys available, including the leaders, Optimus Prime and Megatron. Through the luck of the Matrix of Leadership (and my parents’ and grandparents’ endless searching), they were welcomed into my home.

Artwork from the 1984 Transformers boxes
Artwork from the 1984 Transformers boxes

Besides the cartoon’s stories, I found myself drawn to the voice actors, trying to match the name listed in the credits with the character. Eventually, I put two and seven together to find many of these actors were in other Marvel/Sunbow productions. Who could forget the bravery of Peter Cullen’s Optimus Prime, the over-the-top evil of Frank Welker’s Megatron, the screeching of Chris Latta’s Starscream? Then, to learn one guy did three or four different characters? Mind. Blown. My ear also picked out sound effects that sounded familiar to what was heard in Star Wars. That, of course, made the show doubly cool.

In August 1986, my dad drove me to the local mall to catch a showing of Transformers: The Movie. I had been seeing previews on TV constantly and couldn’t wait to see these guys on the big screen. We walked into the theater just as the DEG lion logo twirled onto the screen.

I was gobsmacked as Unicron ripped a planet to shreds. I got goosebumps when the hair metal band Lion (boy, did they go far) rocked out the theme song. But, I’m sure I felt a little queasy when the Decepticons dispatched the crew of an Autobot shuttle like it was nothing. Seeing smoke spew out of Prowl’s mouth freaked me out. I liked Prowl! How were they able to die so easily when they got through the cartoon without much injury? Of course, this was the toy company’s way of making way for the new line, but still. To that 10-year-old me, they were real.

Then the unthinkable happened. The epic clash between Prime and Megatron. One would stand. One would fall. For a moment, it looked like Prime was victorious. But that wasn’t meant to be. Optimus died.

Looking back, that event hit me hard, though I probably tried not to show it. I’m sure lots of kids my age who saw that were affected. Here was this amazing robot who led the good guys into battle, and he lost.

Thankfully, toward the end of the third season, Hasbro had a change of heart. They brought back Optimus Prime. His toy version was as a Powermaster where you put this tiny robot engine onto his chest, and you can transform Prime into this bigger robot.

Unfortunately, as the toys went off in strange directions (the Pretenders: hide a robot inside a giant human-looking shell; yeah, that didn’t seem right), I lost interest.

Transformers No. 26, via Grand Comics Database
Transformers No. 26, via Grand Comics Database

The comic book that started it all (which actually came out May 8) hadn’t quite entered my universe just yet. The first issues I got were part of a three-pack: issues 26-28, which came out in 1987 or so. These issues dealt with the aftermath of Optimus Prime’s death (great! I get to experience it twice!). I discovered the Marvel version of the Transformers was a tad different than the cartoon continuity. For one thing, the cartoon had jumped to 2005 in the movie, but the comic stayed in the present. I didn’t pick up a lot of this series when it was around.

Just like Star Wars, it seemed like the Transformers were going to fade into the dustbins of history. At least it did in the U.S. for a while. Then came the Energon, Universe, and Armada lines, which I didn’t follow that much. I watched and enjoyed the Transformers Animated series. I watched the first of Michael Bay’s rendition of the franchise in theaters, and I did feel goosebumpy when we see Prime driving down the alleyway. It was an OK movie. The second one, I will never speak of again. The third one, meh.

Rhino brought back the original series on DVD, so of course I had to buy them. Watching them with older eyes, yeah, some of the stories are stupid, the animation gets kind of wonky at times, but it still holds up.

Star Wars may have been a defining moment in my life, but the Transformers really got the ball rolling. If I wasn’t a fan of science fiction-type tales, this sealed the deal. Right around this time, Voltron appeared on TV screens, and I ate that up. I became fascinated with other Japanese animated shows and movies. I thought, maybe I’ll be a voiceover actor when I grow up (that didn’t pan out). It also showed me that you can give a robot a backstory and a personality, and it will work just as well as a human. Sometimes.

A couple of years back, I unearthed my toy collection from storage and displayed them for a few weeks. I was amazed I remembered how to transform them all, and that they stayed mostly intact while sitting in a garage for many years. They looked like they had been through a war lasting millions of years.

tf collection 01

Thanks to the fine folks at IDW, I have enjoyed the Bots’ comic book adventures once more, including All Hail Megatron, More Than Meets the EyeRobots in Disguise, and Regeneration One, as well as reprints of the Marvel and Marvel UK stories. Whenever I had a chance to watch, I’ve enjoyed the recent iteration, Transformers Prime. I even bought the Masterpiece edition of Optimus Prime. Now THAT thing is a pain in the Matrix to transform. Looks cool, though.

20th optimus

Megatron’s pointing his fusion cannon at me, telling me to wrap up, so I better do that. Happy 30th, Transformers. May you continue for another 30 or 30 million.